From a recent piece in Ad News..

“Creatives might like to think it’s the strength of the creative idea that drives social sharing, but they’re wrong. Distribution and planning trumps creativity, reckon some.” But then those quoted in the article WOULD say so.

I say BOTH are needed. Without breakthrough creative (i.e. FABELHAUS hearts and minds campaigns), what are your audiences going to watch? They will give you just seconds to keep their attention.

So GET YOUR STORY STRAIGHT! Then articulate it in a way which ENGAGES – across media. Today, with our help, you CAN become a de facto publisher.

From Ad News http://www.adnews.com.au/adnews/we-just-want-something-viral-mythbusting-with-mofilm-and-the-good-doctor

Breakthrough branding, stories with deep meaning, content that connects (across media)… FABELHAUS can make the difference…

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